In less than a decade, salesforce.com has grown from a simple idea to a company with a billion dollars in revenue and the market leader of a new $52 billion industry that it created. How did salesforce.com grow from a start up in a rented apartment into the worlds fastest growing software company? Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, and his team have created and employed new business, technology, and philanthropic models tailored to this time of extraordinary change. Through compelling, candid, and unlikely first person stories, Benioff shows how salesforce.com pioneered a simple idea (delivering business applications as a service over the Internet) to change the way all businesses use software applications, and ultimately, change the way the software industry works. With Benioffs unconventional advice and unusual call-out lessons from the Salesforce.com Playbook, any business can go against the grain, rapidly change the game, and